Brand identity is an aspect of branding that involves creating a visual and conceptual representation of a brand to establish a distinctive and recognizable presence. It goes beyond just a logo. It encompasses the visual elements, messaging, and values that shape how a brand is perceived
by its audience. Brand identity design aims to convey the essence of the brand and differentiate it from competitors.
The “Go Taxi” brand book provides clear guidelines on how to establish a corporate identity. The document comprehensively describes all elements, including colors, fonts, the logo with its components and variations, as well as presentation in print and online advertising. This resource is intended for current or future designers who will be working on the visual representation of the company.
“Pizza Point” restaurants and “A System” are parts of two other corporate identities that follow the same rules but with different logos, colors, and elements.